Trolley Welcomes Regional Retail Leaders to Kuwait for NACS | CLE MENA 2025
Trolley, Kuwait’s leading modern convenience retail brand, concluded the NACS | Convenience Leaders Exchange (CLE) MENA 2025, which it hosted on November 18–19 at Mövenpick Hotel & Resort Al Bida’a. The event brought together senior retail leaders from across the Middle East and North Africa to explore the future of convenience retail, evolving consumer behavior, and the role of advanced technology, including AI and data, in shaping modern store experiences.
As the official host and headline partner, Trolley welcomed decision-makers and industry experts for two days of discussions centered on innovation, customer-centric retail models, and operational excellence. The event highlighted Kuwait’s rising position as a regional hub for advanced retail practices and digital transformation.
During the keynote segment, Mr. Peter Gabra, Group Deputy CEO of Trolley, presented the company’s evolution from a homegrown Kuwaiti idea into a fast-growing regional brand with an expanding presence in Saudi Arabia. He emphasized the company’s strategic direction, its commitment to designing experiences that match today’s fast-paced lifestyles, and its belief that the future of retail must combine innovation with human connection.
Mr. Peter Gabra stated:
"At Trolley, we rethink convenience by putting ourselves in the customer’s shoes,” said Mr. Gabra. “We build experiences guided by how people live, choose, and move and we empower our teams with the tools and insights to serve with confidence and clarity. Whether through a curated selection of global and local products, sensory-driven store design, or partnerships, our focus remains the same: make every visit feel natural, intuitive, and meaningful."
The event aligned with Trolley’s strategy of prioritizing customer needs over traditional retail approaches allowing shoppers to feel supported in their choices rather than influenced. Discussions throughout the event highlighted the importance of real-time data, automation, sensory-driven store design, and digitally enhanced operations in elevating the convenience retail sector. Trolley continues to expand its footprint in Saudi Arabia, strengthen its Goodness fresh product line, and solidify its position as a regional leader in modern convenience retail. Its commitment to sustainability, community engagement, and innovation remains a core pillar of its identity as a homegrown Kuwaiti success story with regional impact.
Through this event, Trolley reinforced Kuwait’s role in leading modern retail models and set its position as a homegrown brand that has successfully developed an integrated experience powered by data, technology, and a deep understanding of consumer behavior.